In Collaboration with CAMARGO, Fashion line from Madrid-based designer Regina Lopez

In today’s fashion landscape, the modern fashion editorial has evolved into a realm of novelty, diverging sharply from the commercial and conventional imagery. It thrives on dramatic pieces that defy norms, employing unique colors, textures, and ergonomic shapes to engage viewers. However, amidst the allure there is a complexity that can be daunting and non-digestible for the uninitiated observer. Many editorial campaigns embrace conceptual ambiguities, setting themselves apart from commercial imagery. This intentional separation serves to elevate high fashion consumption into a realm of exclusivity.

The narrative of this project mocks the exaggerated theatrics often associated with high fashion.

Inspired by the cinematic stylings of Poor Things (Yorgos Lanthimos, 2023)